Apply for Partnerships
Charitable organizations interested in becoming partners with The Hokie Way must provide complete the application below. Deadline for submission is August 15, 2025.
Purpose-Driven Partnerships
The Hokie™ Way is a 501(c)3 that supports the active engagement of Virginia Tech student-athletes in leveraging their Name, Image, and Likeness (NIL) to amplify the mission of select charitable organizations.
The Hokie™ Way facilitates the partnership between student-athletes and charitable organizations who seek to use promotional considerations to advance their philanthropic interests. Up to 10 organizations will be selected to receive promotional services from Virginia Tech student-athletes for up to two years.
Questions?
Feel free to email Executive Director, Matthew Sams, at matt@thehokieway.com.