Our Partner Charities
We have partnered with select charities in Southwest Virginia. Virginia Tech student-athletes gain invaluable experience when participating in events and activities with each charity, amplifying the mission of the charitable organizations as a way to give back to the community and encourage a new generation of VT athletes.
Charities Partnered with The Hokie Way
Full Charitable Partners
The mission of the American Cancer Society is to improve the lives of people with cancer and their families through advocacy, research, and patient support, to ensure everyone has an opportunity to prevent, detect, treat, and survive cancer.
The American Heart Association's mission is to create a world free of heart disease and stroke - a world where everyone can achieve the best possible health - and it starts right here in our communities. That's why we must come together to solve complex issues that effect this generation and generations to come.
The Cover 1 Foundation was created to "level the playing field" in our community by providing resources and support to athletes, teams, and organizations where they are needed the most.
Feeding Southwest Virginia’s mission is to nourish neighbors, engage community partners, and develop solutions to address food insecurity. Founded in 1981, Feeding Southwest Virginia proudly commemorates over 40 years of fighting hunger and changing lives through community partnerships.
The Food Bank is an affiliate member of Feeding America and for the last four decades the Food Bank’s ultimate mission has remained the same: eliminate hunger in the region.
The Life Ring Foundation is a direct impact 501{c}3 public charity. We operate with a fraction of the administrative and infrastructure expenses of other comparable public charities. We pride ourselves on constructing the shortest distances possible between means and needs. Through journey and experience, the primary focus of the foundation today, is the awareness, care, cure, and treatment of childhood cancer. We have not abandoned our roots in general health, community and social causes. Though our current budget addresses those areas and more, we hope you will join us in helping more kids and families win the war on childhood cancer.
The Lunch Pail Defense Foundation is dedicated to fostering a brighter future and a stronger community within Virginia Tech and Virginia’s New River Valley through community involvement and scholarships.
Montgomery County Friends of Animal Care & Control (MCFACC) is a 501c3 non-profit organization dedicated to improving and saving the lives of homeless animals in Montgomery County, Virginia. Their mission is to help the Montgomery County Animal Care and Adoption Center (MCACAC) in Virginia by providing financial support for medications, surgeries, and micro-chipping of their animals. We also support the Montgomery County community by sponsoring senior animal adoptions, and through our spay/neuter voucher program.
Ronald McDonald House Charities of Southwest Virginia (RMHC-SWVA) provides an environment of love, community, and hope to families of seriously ill children. RMHC-SWVA programs give a family with a sick child what they need most – each other.
Special Olympics of Virginia, Area 9 (New River Valley) provides vital services to people with intellectual disabilities in our community. Through year-round sports training and athletic competition, organized and led by scores of local volunteers, we help adults and children with intellectual disabilities lead vibrant lives grounded in sports and physical activity, sound nutrition, and healthy living.
WTEF’s mission is to build life champions. We give children and youth a safe environment they trust, where they can excel. We empower them to achieve their highest potential by developing meaningful values and critical skills that lead them to life-long success. We do this through a pathway of continual, academic life skills and tennis instruction during after-school and summer camp hours.
Project-Based Partners
Charter Partners
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The Hokie Way is a 501(c)3 established to support the active engagement of Virginia Tech student-athletes in leveraging their Name, Image, and Likeness (NIL) to amplify the mission of select charitable organizations. The Hokie Way facilitates the partnership between student-athletes and charitable organizations who seek to use promotional considerations to advance their philanthropic interests. Approximately ten organizations are selected annually to receive promotional services from Virginia Tech student-athletes.
Our pool of student-athletes consists of men and women representing a variety of Virginia Tech sports.Charitable organizations interested in becoming partners with The Hokie Way are encouraged to submit a proposal providing the following information:
Organization name/address/telephone/website
Primary contact person/title
Proof of current 501(c)3 standing with the IRS
Most recent annual report and IRS 990
Indication of your preference of type of promotion:
Personal engagement (personal appearances, video interaction, personalized video)
Promotional content (video/broadcast/print media, social media, other)
Number of student athletes requested
Any special skills/talent required
Timeline
Location(s) of engagement
Any additional information
Organization’s relationship with Virginia Tech
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Deadline for submissions: Applications are currently closed
Email all submissions to: info@thehokieway.org