Three Pillars.

One Purpose.

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HOKIES

FOR SPORTS

• Show positive impact of bringing diverse groups together through participation/competition

• Highlight invaluable life skills cultivated through sports that will enrich personal and professional experience: leadership, teamwork, team building, time management

• “Get in the Game”, year-round, statewide PSA campaign to advocate for youth to take part in team sports.

HOKIES FOR

COMMUNITY

• Level the playing field for underserved communities & groups

• Advocate for equitable access to resources

• Reinforce “Hokies Respect” - ourselves and our neighbors

• Promote “Ut Prosim”

• “Hokies Lead for those in need”, year-round, statewide Anti-bullying PSA campaign.

HOKIES

FOR HEALTH

• Promote community health

• Advocate for research and funding to fight diseases

• Support needs of healthcare-related organizations.

• “Healthy Hokies Win”, year-round, statewide preventative care PSA campaigns.