[Blacksburg, VA, Ocober 1, 2025] After highly successful partnership runs with its charter charitable partners, The Hokie Way, an independent 501(c)(3) organization, is proud to announce its charitable partners for the 2025–2027 term. With a mixture of both renewed and new partnerships, The Hokie Way is strategically broadening its reach to serve numerous charitable causes in Southwest Virginia and across the Commonwealth. The partnerships reflect The Hokie Way’s commitment to leveraging the Name, Image, and Likeness (NIL) of Virginia Tech student-athletes to advance each charitable partner's mission through meaningful NIL activations.

The Hokie Way’s Board of Directors has approved both full charitable partners and project-based partners, ensuring student-athletes have opportunities to engage in sustained collaborations as well as focused initiatives that address specific community needs.

Full Charitable Partners:

• American Cancer Society

• American Heart Association of Virginia

• Cover One Foundation (Richmond/Central Virginia)

• Feeding Southwest Virginia

• Life Ring Foundation

• Lunch Pail Defense Foundation

• Montgomery County Friends of Animal Care and Control

• Ronald McDonald House Charities of Southwest Virginia

• Special Olympics of Virginia (state-wide)

• Washington Tennis & Education Foundation (Northern Virginia/Washington, D.C.)

Project-Based Partners:

• Bradley Free Clinic

• Children’s Assistive Technology Service

• Sleep in Heavenly Peace NRV

• Operation Hat Track/Warrior Expeditions

“These new partnerships represent the next phase of The Hokie Way’s mission,” said Matthew Sams, Executive Director of The Hokie Way. “We’re now going to be serving nonprofits across Virginia, and by aligning student-athletes with both long-term and project-based initiatives, we’re creating opportunities for them to continue being role models and advocates for the communities they serve.”

Virginia Tech student-athletes will use their platforms over the 2025–2027 term to support initiatives ranging from youth sports and wellness to animal care and fighting cancer. These collaborations ensure the power of NIL continues to generate tangible benefits for individuals and organizations across the Commonwealth.

“The Hokie Way exists to show that student-athletes can be champions well beyond competition,” said Sams. “These partnerships build on that vision, empowering Hokies to create lasting impact where it matters most.”

To learn more about The Hokie Way’s events, partnerships, and impact, visit www.thehokieway.org.

About The Hokie Way

The Hokie™Way is an independent 501(c)(3), founded to facilitate the use of the Name, Image and Likeness (NIL) of Virginia Tech student-athletes to help promote charitable causes. For more information, visit thehokieway.org.

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Media Contact:
Robyn Jones
Joba Studio, Inc.
540.553.8143, ext. 2
robyn@jobastudio.com