The Latest News.

4/28/2023

From Greed to Good: How Virginia Tech's unique NIL helps nonprofits

On today’s show  BUZZ creator Michael Hemphill talks Name, Image and Likeness or NIL, which allows college athletes to earn what is estimated to be more than $1 billion in 2023.

01/23/2023

“The Hokie™ Way” Welcomes A New Year With The Results Of A Matching Campaign And New Community Partnerships

Non-profit concluded 2022 raising over $600,000 in funds to support the promotion of worthy charitable causes via the use of Virginia Tech student-athletes’ NIL

12/29/2022

TSL Podcast 278: How “The Hokie Way” is Transforming VT NIL

Today we welcome in Jim Petrine of The Hokie Way to tell us all about what they are doing and how it’s transforming the Virginia Tech NIL space.

12/22/2022

NIL organizations paving way for Virginia Tech student-athletes

The Hokie Way has entered the Virginia Tech NIL landscape as a non-profit.

“The money that’s coming to us go goes to the student-athlete, but then the student-athlete performs work for charitable organizations,” President of The Hokie Way Jim Petrine said.