
The Latest News.
4/28/2023
From Greed to Good: How Virginia Tech's unique NIL helps nonprofits
On today’s show BUZZ creator Michael Hemphill talks Name, Image and Likeness or NIL, which allows college athletes to earn what is estimated to be more than $1 billion in 2023.
01/23/2023
“The Hokie™ Way” Welcomes A New Year With The Results Of A Matching Campaign And New Community Partnerships
Non-profit concluded 2022 raising over $600,000 in funds to support the promotion of worthy charitable causes via the use of Virginia Tech student-athletes’ NIL
12/29/2022
TSL Podcast 278: How “The Hokie Way” is Transforming VT NIL
Today we welcome in Jim Petrine of The Hokie Way to tell us all about what they are doing and how it’s transforming the Virginia Tech NIL space.
12/22/2022
NIL organizations paving way for Virginia Tech student-athletes
The Hokie Way has entered the Virginia Tech NIL landscape as a non-profit.
“The money that’s coming to us go goes to the student-athlete, but then the student-athlete performs work for charitable organizations,” President of The Hokie Way Jim Petrine said.

“The Hokie™ Way” Welcomes A New Year With The Results Of A Matching Campaign And New Community Partnerships
Non-profit concluded 2022 raising over $600,000 in funds to support the promotion of worthy charitable causes via the use of Virginia Tech student-athletes’ NIL

“The Hokie Way” Receives Federal 501(c)(3) Status for Charitable Giving
The Hokie Way, an independent non-profit, announced today receipt of 501(c)(3) status. With the designation, the foundation will begin soliciting donations in conjunction with partner philanthropies from across the Commonwealth of Virginia.

Nonprofit “The Hokie Way” Established to Connect Virginia Tech Student-Athletes with Charitable NIL Opportunities
The Hokie Way, an independent nonprofit organization that will create active engagements for Virginia Tech student-athletes with charitable goals, has launched.