How It Works
The Hokie™ Way supports the active engagement of student-athletes in leveraging their Name, Image and Likeness to amplify the mission of charitable organizations as a way to give back to the community and encourage a new generation of VT athletes.
CONNECT
The Hokie Way partners with selected charities that can benefit from VT student-athletes and teams promotion of their charitable work and events through use of the student-athletes’ name, image, and likeness (NIL).
SERVE
The Hokie Way contracts with one of the VT aligned collectives/sports agencies to develop a campaign and promotional materials for the charity. The contracted collective manages and oversees the campaign and ensures all deliverables are met by the team and/or specific student-athlete(s).