Our Partner Charities

We have partnered with select charities in Southwest Virginia. Virginia Tech student-athletes gain invaluable experience when participating in events and activities with each charity, amplifying the mission of the charitable organizations as a way to give back to the community and encourage a new generation of VT athletes.

 Charities Partnered with The Hokie Way

The American Heart Association's mission is to create a world free of heart disease and stroke - a world where everyone can achieve the best possible health - and it starts right here in our communities. That's why we must come together to solve complex issues that effect this generation and generations to come. 

 Boys & Girls Clubs of SWVA provides a refuge, mentors, and low-cost, high-yield youth development programming for young people ages 6 through 18 at 11 Club sites.

The mission of the BGCSWVA is to enable all young people, especially those who need us most, to reach their full potential as caring, productive, responsible citizens. Our vision is to provide a world-class Club Experience that assures success is within reach of every young person who enters our doors, with all members on track to graduate from high school with a plan for their future, demonstrating good character and citizenship, and living a healthy lifestyle.

The mission of Eastmont Community Foundation is to enhance the quality of life in eastern Montgomery County. The Eastmont Community Foundation (founded in 1982 as the Mountain Valley Charitable Foundation) is committed to providing services and opportunities for eastern Montgomery County residents. The foundation is a private, nonprofit organization and currently operates the Meadowbrook Community Center, the Waldron Fitness Center, the Eastmont Thrift Store, and the Old Town Fields athletic complex at Shawsville Middle School. The Foundation also supports LINC in publishing the quarterly LINC Letter to help keep the community connected. Our outreach programs and activities are aimed at improving health, well-being and education in our community.

Feeding Southwest Virginia’s mission is to nourish neighbors, engage community partners, and develop solutions to address food insecurity. Founded in 1981, Feeding Southwest Virginia proudly commemorates over 40 years of fighting hunger and changing lives through community partnerships.

The Food Bank is an affiliate member of Feeding America and for the last four decades the Food Bank’s ultimate mission has remained the same: eliminate hunger in the region.

The Life Ring Foundation is a direct impact 501{c}3 public charity. We operate with a fraction of the administrative and infrastructure expenses of other comparable public charities. We pride ourselves on constructing the shortest distances possible between means and needs. Through journey and experience, the primary focus of the foundation today, is the awareness, care, cure, and treatment of childhood cancer. We have not abandoned our roots in general health, community and social causes. Though our current budget addresses those areas and more, we hope you will join us in helping more kids and families win the war on childhood cancer.

The Roanoke Prevention Alliance (RPA) began in 1997 as a coalition focused on helping and supporting Roanoke City youth by engaging key stakeholders, building community relationships, and providing education. RPA supports the development of resilient, healthy, alcohol and drug-free youth thereby reducing substance use in adulthood. RPA serves as the backbone organization for the Resiliency Collective (RC) whose shared agenda commits to building upon the resilience of youth, families, and communities in the City of Roanoke. The RC continues to focus on increasing Roanoke city youth feeling like they matter to people in the community.

Ronald McDonald House Charities of Southwest Virginia (RMHC-SWVA) provides an environment of love, community, and hope to families of seriously ill children. RMHC-SWVA programs give a family with a sick child what they need most – each other.

Special Olympics of Virginia, Area 9 (New River Valley) provides vital services to people with intellectual disabilities in our community. Through year-round sports training and athletic competition, organized and led by scores of local volunteers, we help adults and children with intellectual disabilities lead vibrant lives grounded in sports and physical activity, sound nutrition, and healthy living.

Vittles for Vets fights hunger one veteran at a time. A non-profit 501(c)(3) organization that was founded in December 2014 by veterans for veterans, their primary purpose is to distribute gift cards for nutritious food to qualifying veterans. Vittles also conducts special drives to meet the needs of veterans and their families who have qualified for our program through Virginia Veteran Services.

  • The Hokie Way is a 501(c)3 established to support the active engagement of Virginia Tech student-athletes in leveraging their Name, Image, and Likeness (NIL) to amplify the mission of select charitable organizations.  The Hokie Way facilitates the partnership between student-athletes and charitable organizations who seek to use promotional considerations to advance their philanthropic interests. Approximately ten organizations are selected annually to receive promotional services from Virginia Tech student-athletes.

    Our pool of student-athletes consists of men and women representing a variety of Virginia Tech sports.Charitable organizations interested in becoming partners with The Hokie Way are encouraged to submit a proposal providing the following information:

    • Organization name/address/telephone/website

    • Primary contact person/title

    • Proof of current 501(c)3 standing with the IRS

    • Most recent annual report and IRS 990

    • Indication of your preference of type of promotion:

      • Personal engagement (personal appearances, video interaction, personalized video)

      • Promotional content (video/broadcast/print media, social media, other)

      • Number of student athletes requested

      • Any special skills/talent required 

      • Timeline 

      • Location(s) of engagement

      • Any additional information

      • Organization’s relationship with Virginia Tech

  • Deadline for submissions: January 31, 2023 

    Email all submissions to: info@thehokieway.org