Become a Partner
Purpose-Driven Partnerships
The Hokie™ Way is a 501(c)3 that supports the active engagement of Virginia Tech student-athletes in leveraging their Name, Image, and Likeness (NIL) to amplify the mission of select charitable organizations.
The Hokie™ Way facilitates the partnership between student-athletes and charitable organizations who seek to use promotional considerations to advance their philanthropic interests. Up to 10 organizations will be selected to receive promotional services from Virginia Tech student-athletes for a term of two years.
Partner Application
Charitable organizations interested in becoming partners with The Hokie Way must provide complete the application below. Deadline for submission is August 15, 2025.
Questions?
Feel free to email Executive Director, Matthew Sams, at matt@thehokieway.com.